Jul22546 4. erhard Bottermann’s fascination with the world of film and computer technology can be traced back to when he was 11 years old, and he first saw The Empire Strikes Back on VHS. From this moment, Gerhard knew his calling, and his future was set. As an expert navigating the animation and visualisation landscapes all these years later, he is continuing to nurture this passion, tackling new challenges every day, from creating objects and landscapes to even bringing whole worlds to life. From 2005 until founding Botterman Visuals in 2021, Gerhard was employed at a variety of agencies across Austria, being celebrated along with - the last agency where he was employed - in 2019 with a Corporate Media & TV Award in Cannes. Under his own steam, Gerhard today specialises in three key topic areas, 2D/3D animation, 3D visualisation, and VFX composting. Through his 2D and 3D animation offerings, Gerhard can support his customers by creating 2D animations to be used in complex workflows and processes, and 3D animations to be used in areas such as logos, lettering, graphics, and models. This is in addition to image videos, event visuals suitable for animating or simulating the abstract, using motion design/graphics to turn graphic elements into live animations, and finally, using modern software tools such as After Effects and Maya. Across this area, Gerhard’s precision means that reliable assistance can be afforded, and tight deadlines met. When it comes to the realm of 3D visualisation, first impressions matter. These are the most sought-after by those manufacturing technical products or seeking to evoke emotion across a company website, film, or advertisement. Since this type of visualisation aims to bring hand-drawn sketches to life, looking as realistic as possible, it is impossible without the necessary skill, something that Gerhard has effortlessly picked up after more than 15 years. Gerhard can aid immeasurably by creating 3D logos/lettering, 3D visualisations suitable for product presentations, and 3D rendering that can utilised across advertising and film. Once more, this is all possible by using the latest and greatest software in the 3D visualisation space. The final area of service is VFX composting, where Gerhard expertly undertakes the crafting of post-production/composition, creates visual effects that can be used in product images, films, and branding/explanatory business videos, and finally, integrates photorealistic elements. Building off his expertise in 2D and 3D has been key as Gerhard seeks to make waves in the VFX industry and Best Newcomer in Corporate Video Production - Austria One cannot begin to grasp Bottermann Visuals e.U. without first understanding its namesake, Founder Gerhard Bottermann. Bolstered by more than 15 years of experience in the field excelling as a 3D generalist and 2D motion graphic designer, Gerhard is the sole proprietor of Bottermann Visuals, a company he began in 2021. Today, his company serves an array of businesses from start-ups through to multi-national corporations, collaborating with whomever his customer may be in order to showcase their brand through means such as image videos (a reel designed to highlight a brand’s image) or animated videos and visualisations. We speak to Gerhard in order to learn more about this venture. expand this element of his business. So far, he has taken part in two short films, and eagerly awaits more projects in this area. Operating in such a field highlights Gerhard’s childhood dreams coming true, and the man who started out in the industry almost two decades ago would surely be proud to see how far he has come. While he may no longer be the 20-year-old just starting out in the business, Gerhard can now leverage his 17 years of direct industry experience operating within the media sector to complete projects faster and to a higher standard. Cost-effectiveness is a key selling point for Botterman Visuals, something that is a direct result of Gerhard’s “experience, punctuality, and reliability throughout the entire project period.” Equally essential to Gerhard’s success has been the stellar advice he gives to his customers, addressing any practicalities and ensuring they are not sold something unnecessary. With this equal footing approach of his in toe, “there is a probability that you can retain the customer for a longer period of time.” Such extensive industry experience means that Gerhard has come to fully understand it - and unlocked an ability to navigate the developments and challenges that arise. Regarding trends, he believes that in today’s increasingly globalised world, there are few trends specific only to certain countries, and rather, companies are navigating issues and opportunities that make themselves known on a global scale. Inevitably, this leads Gerhard to mentioning the omnipresent nature of AI. “It's difficult to say where the journey is going. However, in my opinion, AI is hyped too much. Because the topics of data security, copyright, and, of course, workplace security are quickly ‘left under the table’ in the public discussion.” Those in Austria are acutely aware that in discussions surrounding AI implementation in business, it is only ever the good things that are referenced, with some of the cons being deliberately left out. In spite of these negative points, AI does have some uses in the operations of Botterman Visuals, and as Gerhard tells us, “I also use AI but always together with plugins for my main programmes, so that certain tasks can be solved faster and (sometimes) more precisely.” AI is something that could ultimately become incredibly useful in the future, but it will require the efforts of politicians and lawmakers to put the relevant legislation in place that can stop it from being used to exploit businesses and customers. Outside of the technological sphere, Gerhard shifts his focus to talk about his home base of Europe, and some of the benefits and G Contact Details Contact: Gerhard Bottermann Company: Bottermann Visuals e.U. Web Address: https://www.bottermannvisuals.com/en/ Dec23092
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