European Travel Awards 2026 Best Destination Management Company 2026 – Spain A destination management company (DMC) and full-service events agency covering Spain and Portugal, Wedgewood Spain has, for more than a decade, designed incentive travel, corporate events, and congresses that turn client objectives into memorable experiences. The services this DMC provides covers the full scope of destination management for clients, from bespoke inventive tips to tailor-made corporate events. We found out about these from Irene Martín, the company’s director, following Wedgewood’s recognition as part of this year’s European Travel Awards. The go-to DMC for the Iberian Peninsula, Majorca, and the Canary Islands, Wedgewood Spain handles everything from venue sourcing to production, logistics, transport, on-site staffing, constructing stands and spaces, and even creating bespoke attendee registration platforms for private events with more than 300 guests. Such a comprehensive offering immediately makes it a valuable partner for its clients, and this is something that both the company and its team have always taken immense pride in. Wedgewood’s core values exemplify its commitment to this partner status, anchored around the guiding principle of being close enough to its clients to genuinely care about their success, whilst also being resourceful enough to deliver what they need at any scale. This sees every project treated as bespoke, with the team using the destination expertise they have garnered across Spain and Portugal to ensure they are all resounding triumphs. Perhaps the clearest proof of this in action can be seen in the fact that a staggering 90% of its clients come back and work with these corporate event planners, and their relationships with many clients have grown into genuine friendships built on top of years of collaboration. Wedgewood achieves this despite not being the biggest name in the market, with its size actually positioning it favourably to deliver a more agile and bespoke service. A differentiator like this is imperative in an inbound market that is this competitive, with Irene speculating that Spain’s DMC market is perhaps the largest and most competitive in the world. She explained: “If you look at any of the directory websites where you search for a DMC by destination, you’ll see that Spain fills 12 pages of agency names, while other destinations barely fill a single page with six agencies.” Thus, in this kind of environment, Spanish DMCs like Wedgewood have no choice but to fight. Its team recognise this, and they embody the excellence it takes to position Wedgewood as the best DMC and congress and convention organiser in Spain. Behind every itinerary created, gala dinner delivered, or congress hall built, are people who genuinely love what they do. This is not simply a marketing line, it is the reason why Wedgewood has the strong relationships it does, as well as being crucial in how it approaches recruitment. Exploring this recruitment process in more detail, Irene told us: “Within the company, we always say there’s a ‘Wedgewood profile’ – and that’s exactly what we look for when we’re hiring new talent. People who are highly sociable but tough-minded at the same time. People who know exactly what they want without ever being arrogant about it, and who speak a couple of languages on top of that.” This makes finding the right people difficult, but Wedgewood is certainly the reaping the rewards of such a diligent process. 2026 has been the best the year in the company’s history thus far, and 2027 looks even brighter. A number of major events are planned for Spain, from the Champions League final to Formula One and the Mobile Word Congress, and the real ‘moment’ that Spain is having right now is helping to drive the growth of its best incentive travel agency. Its recognition as the Best Destination Management Company 2026 – Spain is a reflection of all of this, from its impressive growth to the comprehensiveness of its approach. Commenting on this recognition as part of our European Travel Awards this year, Irene said: “As Spain and Portugal continue to be in the international spotlight, we’re proud to be the ones showing the world why these destinations are worth experiencing properly – not just visiting.” “Seeing the truly interesting things a destination has to offer is a once-in-alifetime chance – when you’re there, you have to make the most of it.” More on Wedgewood Spain’s services can be found at the web address below. Contact: Irene Martín Company: Wedgewood Spain Web Address: https://www.wedgewood.es/ Irene & Javier
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