Jul22493 11. Founded in 2003, the story of The Blueroom Project is a journey of two decades of excellence, with this independent and Iberian tourism marketing agency having delivered real results to more than 100 international travel brands across the industry. As it is named the Best Boutique Tourism Marketing & Travel PR Agency 2026 as part of this year’s European Travel Awards, we pull back the curtain on 23 years of longevity as one of Spain most respected boutique marketing agencies. Hot off the heels of its 23rd anniversary celebrations, a milestone which saw this leading Spanish tourism marketing and communication agency emerge with a new visual identity to mark a turning point in its trajectory. This refresh, which includes a revitalised brand aesthetic, website, and social media presence, employs a contemporary style to reflect the adaptability, innovative spirit, and commitment to measurable, results-driven solutions that have always been at the very heart of this award-winning agency. The work that The Blueroom Project has done over the years is defined by proven results in representation services, detailed communication and marketing, crisis management, and content creation, all for leading destinations and premium brands in the tourism sector. Its projects span a wide spectrum of organisations linked to this space, from airlines and cruise lines to hotels, resorts, and lifestyle brands. Just as broad are their locations, with destinations such as Thailand, Costa Rica, South Africa, Japan, the UK, and more all covered. As Alejandro Pérez-Ferrant, the founder and CEO of The Blueroom Project, told us: “The tourism sector, global and highly sensitive to technological change, crises, disasters, and geopolitics, demands deep expertise to build trust between brands and audiences. With over 30 years’ experience in destination communication and marketing, leisure tourism, and MICE, we bring a comprehensive and strategic vision that identifies when and how marketing and communication actions effectively contribute to lasting objectives.” Setting The Blueroom Project apart is its mix of a passion for tourism, a service provision in key international markets, cultural communication capabilities, and a healthy streak of innovation. Combined, these position the agency as one of the most influential in European marketing tourism. Preserving this status is something The Blueroom Project is passionate about, and it recognises the importance of going a step beyond what clients expect. Tourism today necessitates a strategy that goes much deeper than it did just a decade ago. María Redondo, the co-founder and managing director of The Blueroom Project, explained it like this: “Contemporary tourism promotion strategy must transcend immediate tactical impact and the mere ‘pretty image’, focusing instead on the coherent integration of purpose, meaning, and relevance – and always with responsible and significant visibility.” The Blueroom Project’s model has been designed, and now updated, to reflect this, with the flexibility and collaboration it stands for being based on proximity and long-standing relationships with its clients and industry partners. Some of these partnerships span decades, and whilst the agency’s anniversary shifts have caused it to very much turn its attention to the future, specifically reinforcing its pledge to innovate and strive for excellence across its travel marketing services, it values these collaborators more than ever. Its commitment to long-term relationships can be seen through the founders of The Blueroom Project having a direct presence in every client relationship they build. This sees them act as an external team, yes, but one that appears to be inside their company. By being so deeply rooted in the work of their clients, they come to think like the brand and experience the growth of the projects they help to implement first-hand. The trust this promotes is something that the agency has taken great pride in building over the years. Above all, this is what makes The Blueroom Project stand out from larger agencies and consultancy firms, which are bogged down by their cumbersome structures, rigid hierarchies, high fixed expanses, and frequent lapses into routine solutions. The agility, deep integration, and relationship-led service of this agency positions it as a real partner to its clients, and the fact that more than 100 public, and private travel industry brands have felt its measurable results speaks volumes about the strengths of its boutique approach. Named the Best Boutique Tourism Marketing & Travel PR Agency 2026 as a result of all it stands for in this space, The Blueroom Project has received this award at an exciting time in its development, and we wish it all the best as it continues to benefit from the initiatives launched as part of its aforementioned 23rd anniversary celebrations. More on the agency can be found by visiting The Blueroom Project at the website below. Contact: Alejandro Perez Company: The Blueroom Project Web Address: https://blueroom.es/ Best Boutique Tourism Marketing & Travel PR Agency 2026
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