54 EU BUSINESS NEWS / German Business Awards 2022 Sep22461 BALF Tiernahrung is one of the most innovative pet foodmanufacturers in Germany. Backed by over two decades of experience in the dog sports industry, BALF Tiernahrung knows what’s best for pets, and therefore, it home to premiumproducts that promote health and vitality. BALF Tiernahrung GmbH’s genesis came in the form of a dog sled tour company in Germany’s Rhön Mountains. In 2015, however, its owners, Tanja and Jörg, opted to leverage their experience within dog sports to delve into the production of highquality dog food. Their goal was to produce the best BARF (Biologically Appropriate Raw Food) dried pet food on the market – without the addition of additives. Consequently, BALF Tiernahrung has provided cats and dogs with the opportunity to have a healthy and fulfilling diet. Such products are produced sustainably as BALF Tiernahrung has a deep respect for nature – one that serves as the foundation for its operations. For example, each product offers natural vitamins and minerals, is handmade, and does not include any additives. The company is also the only manufacturer that gently dries the fodder with solar vent air, which not only benefit the environment but also ensure that BALF Tiernahrung’s products are of an exceptional quality. The company, which is currently on the cusp of becoming a medium-sized pet food producer, boasts an impressive internal culture, which, though it may be small, is mighty. Its team have been with the company from the beginning, and as a result, the company has great trust in them and value their loyalty, opting to involve them in many key decisions. Yet the company is currently on a mission to find new employees, and it is finding recruitment to be a challenge. The rural setting of its headquarters, combined with the need to have employees fit into the pre-existing structure, is proving to be a significant hurdle. Despite this, BALF Tiernahrung is enjoying great success, especially in the wake of the pandemic. The animal feed industry has grown steadily, enjoying a boost from Covid-19; although, many businesses want to profit from this trend and the pet food market is becoming opaquer. Henceforth, BALF Tiernahrung’s main challenge is positioning itself as a sustainable, customeroriented business, with a tangible and realistic alternative to BARF products. Innovative strength and self-belief have guided the company towards a path of progression, and it is this attitude that makes the manufacturer truly special. Going forward, the company will be continuing to evolve, and it is currently in the process of building a larger production facility. This will, of course, take an enormous amount of planning and time. Furthermore, BALF Tiernahrung will be introducing new products to its range, with one that it is particularly excited about. As the product is still in development, this is all that can be revealed – rest assured, BALF Tiernahrung never runs out of ideas, and the company vows to always be on the pulse of time. Contact: Tanja Ehret Company: BALF Tiernahrung GmbH Web Address: https://www.balf-tiernahrung.de/ Best Animal Feed Manufacturer - DACH
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