20. Oct23553 rooom AG owns and operates rooom.com, an all-in-one solution designed for creating, managing, and implementing interactive digital experiences, inclusive of virtual showrooms, metaverse environments, product presentations, AI-powered avatars, NFTs, virtual events, and much more. With a unique content management system, immersive creations can be yielded without the need for complicated coding skills, and these experiences made available via the internet, or augmented and virtual reality should this be preferable. The platform runs across all devices, driving digital processes forward through unparalleled interactive offerings. We speak with Founder & CEO Hans Elstner, who has been wildly successful in the realm of digital business for many years. rooom AG’s initial platform launched in 2018, as a social network complete with 3D environments, before Hans realised the potential for business application, adapting the software to focus on 3D marketing for an array of consumer and B2B products. As Mark Zuckerburg began to hype the metaverse, the need for 3D spaces to host such things as virtual events grew exponentially, until even providing a platform was not enough, and solutions became about engagement, interaction, experience, and finding new ways to merge the real and virtual worlds as seamlessly as possible. Businesses needed a solution that was freely available and could be used by anybody across the wider industry; today, rooom. com is home to a broad range of marketing and engagement tools which allow anybody to become a high-impact and low effort digital producer, off their own backs. As the platform evolved, so too did the company’s mission, which is now all about using its universal platform to reduce entry barriers into the metaverse and allow for the creation of 3D web-based technologies that are accessible from any device. With headquarters located square in the middle of Germany in Jena, Thuringia; one advantage of the company’s location is its ability to develop strong, lasting connections with ease. The two essential components in 3D computer visualisation, optics and the IT/e-commerce sector, have arguably never co-existed as closely as they do in Jena, where companies such as Zeiss and Schott have significantly enhanced the former, and Intershop the latter. An array of leading educational institutions in the area also leads to a constant influx of students, stemming from diverse backgrounds. Jena is thus home to a dynamic blend of industry that has served Hans and the company well, and its advancements continue to fuel and strengthen the area’s local networks. One such advancement serving to separate rooom AG from other engines is its aforementioned ease of use, meaning users can upload their own content akin to videos, website links, and audio to a base that is valuable and interactive. These spaces can be shared or embedded directly into a business website and can then be visited by personalised avatars. Although this may sound like gaming, the metaverse offers much more than that, and now that the concept is familiar in discourses surrounding the technology, it is time for the next step to be applied: meeting the demand for valuable applications that will shape future business generations. This all starts with rooom’s employees, each of whom are afforded opportunities for skill development in an open and exciting environment. As Hans explains, “our team collaborates cohesively, working together rather than pursuing individual results, which enables us to tackle even the most intricate projects as a united force.” While the project is developed to be user-friendly, extensive options are also available specifically for developers, with flexible API’s and a variety of plug-ins, as well as the option for flexible combination with a host of other applications comprising more than 1200 total integrations. The company is dedicated to building a network of international partners for the purposes of accelerating the deployment of metaverse technology, and its partners are afforded access to rooom’s technologies to establish themselves as having an early stage metaverse presence. Looking ahead to the future, this is focused largely upon healthy and sustainable growth, with Hans and the team keen on establishing themselves as the standard solution for metaverse and 3D solutions. In the next two years, establishing further partnerships with international consulting companies and agencies is a high priority, as well as strengthening its presence in European economies such as England, France, and Spain. This in addition to rooom AG leveraging AI to continually offer enhanced user experiences that push the boundaries of possibility. Contact Details Contact: Hans Elstner Company: rooom AG Web Address: https://www.rooom.com/ Best Enterprise Metaverse Experience Development Platform 2023
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