Jul22493 33. Built on a premise of outstanding client centricity, Silsilla GmbH has become synonymous with outstanding products, high quality design, and innovation. On the back of recognition in the awards programme, we spoke with company CEO Elhan Kazaz to find out more about the company’s vision and approach to its work. With a focus on the sofa, beds and box spring beds market, Silsilla GmbH (Silsilla) has become a known and trusted company in the space, with a robust reputation for delivering on all expectations. As the company primarily caters to large-scale businesses such as hotels, architects, merchants and dealers, it has become accustomed to working at scale to produce a high-quality endproduct, regardless of the complexity of the order, as Elhan explains more. "Our area of expertise is delivering qualitative, modern, innovative and sustainable furniture solutions that are eyecatching and demanded by the market. We place strong values on Innovation, Flexibility, Quality, Sustainability, and Social responsibility. The goal is to provide exceptional customer service and deliver sustainable, high-quality products that meet the market needs. As CEO of Silsilla, I remain committed to exploring the limits of furniture manufacturing. I foster a culture of quality, innovation, professionalism, respect, and care throughout our organization. By prioritizing these values, we have been able to build strong relationships with clients and partners alike.” But Elhan’s career didn’t stem from Silsilla - it was built over years of experience and hard work, defined by lessons that forged an approach that has hugely benefitted the company’s operations today. “I commenced my career at a young age with a passion for economics and a desire to establish sizeable businesses. My father, who owned a furniture manufacturing company, was a significant influence in my life, alongside my mother. Despite the risks of exposing a young child to sensitive business negotiations, he instilled in me an early appreciation for data, secrets, and strategies. This experience ignited my passion for furniture and business. However, I did not want to just overtake his position. Prior to that I had my businesses in affiliate marketing, marketing, dropshipping and sales. “My previous experiences taught me valuable lessons that have remained relevant to this day. Given the predominantly online nature of my previous ventures, I learned to compete on a global scale and appreciate the importance of staying ahead of industry trends. As a result, I felt ready to take on the challenge of pursuing a career in furniture manufacturing, which has proven successful to date.” This online-first approach has certainly proven a useful tool over the last couple of years, as much as the larger world of business simply needs an online, digital infrastructure to maintain a presence in almost any industry. As to be expected from a leader that considers innovation to be the key driver to the company’s enduring success, Elhan has a plethora of plans in the works to bolster Silsilla’s position in the industry. “Our future aspirations for Silsilla are ambitious yet achievable. Our ultimate goal is to establish Silsilla as a leading global furniture brand, recognized for its commitment to quality, innovation, and sustainability. To achieve this, we plan to expand our market presence to all continents and to become the go-to brand for discerning furniture buyers worldwide. “We are currently exploring a range of new projects and initiatives that will help us achieve these goals in the coming years. These include developing new product lines, expanding our supply chain, and investing in cutting-edge technology and production techniques.” “In 2023, we are excited to continue pursuing our long-term vision for Silsilla and to cement our position as a global leader in the furniture manufacturing industry.” For Elhan, the mission remains - set the example for the greater team to follow. “My plans as CEO involve continuing to lead the growth and development of Silsilla while expanding our presence in multiple areas and markets. I will remain at the forefront of industry trends, seeking out new opportunities and partnerships to drive innovation and growth. I also plan to mentor and coach others within our organization and beyond to develop their skills and achieve their goals, as well as engage with other industry professionals through networking and thought leadership initiatives. My aim is to build upon my current success by remaining committed to innovation, growth, and professional development.” Company: Silsilla GmbH Name: Elhan Kazaz, CEO Web Address: https://www.silsilla.de/ Best CEO in the Furniture Manufacturing Industry in Germany (Baden-Württemberg)
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