Jul22493 17. Jul22493 Based in the West of Ireland, the Digital Training Institute is a niche digital marketing consulting and training agency that design and deliver bespoke accredited training programmes. It works with the government and public sector as well as the commercial radio sector. Its expertise in public sector marketing is unrivalled in the marketing sphere, which makes it the go-to marketing agency to work with. Designing each programme that suits the needs of its niche clients has allowed the Irish agency to scale its business across the world – reaching new markets due to the specialist nature of the courses that it provides. The Founder of the agency, Joanne Sweeney, conducts primary research into the use of social media by digital marketing in Ireland, USA, and Australia. She hosts the Public Sector Digital Marketing Summit as well as the awardwinning podcast – the Public Sector Marketing Show. The podcast has received Bronze for Best Marketing Podcast at the 2022 Irish Podcast Awards, suggesting Joanne’s passion for the subject. She has also published industry books to further educate people regarding marketing in the public sector. Joanna considers herself to be a lifelong learner and likes to keep to up to date with the latest knowledge and skills in the digital marketing field due to the fluctuating nature of the industry. Through weekly social media and digital marketing trainings, Joanna likes to maintain her digital marketing knowledge and further conducts weekly desk research and interviews with industry and public sector experts to solidify her knowledge for her books, podcasts and blogs. In order to stay ahead of the curve in the digital marketing industry, the business has taken a stride towards short-form video content on social media. It has also started to embrace and invest in digital news production as news becomes social allowing it to stay relevant in this fastdeveloping industry. The Digital Training Institute leads by value. Although a small team, the business prides itself for their excellent customer service skills and go beyond the needs of the many clients The team knows where they can potentially go when given the right amount of attention. They make sure to set their own high standards, so they are met with nothing less than that while producing the work that they do for themselves and more so for the clients they work for. They make sure to complete the difficult work such as the industry reports, publications, podcasts, and books so that their client is free from the overwhelming aspects of these tasks. They can then continue to focus on their own individual obligations. Growth is immensely valued at the Digital Training Institute – and so is building trust, which is why the business provides its community with free content. This is so that it can help people with knowledge that can immediately be applied in their industries. The business offers a range of free resources from monthly webinars to blogs and podcasts, weekly newsletters, guides, and career guidance calls with Joanne Sweeney herself, and the business is dedicated to supporting everyone around it. In terms of the future, this digital marketing agency is committed to diversifying in order to respond to the needs of the market. It will provide new and alternate courses to satisfy these needs. Moreover, the business is looking forward to continued global growth and is prepared to provide its innovative services to government agencies across the world. Best Marketing Skills Educator 2023 Jan23068 Contact: Joanne Sweeney Company: Digital Training Institute Web Address: www.publicsectormarketingpros.com or www.digitaltraining.ie
RkJQdWJsaXNoZXIy MTUyMDQwMA==