Aug22136 Eye Care Specialists of the Year – Brandenburg With three successful branches and a long history, Lux-Augenoptik Gmbh & Co. KG (Lux-Augenoptik) is a traditional optician with a big heart. Passionate not only about its business but also its community, the company is committed to delivering excellence wherever it is needed. We profile the firm in the wake of it being recognised in the German Business Awards 2022 for its commitment to the industry. Lux-Augenoptik Gmbh & Co. KG was initially founded more than 90 years ago in 1928, at Bernauer Straße 43 in Oranienburg, under the name Harder Optik. What started out as a small optometrist serving the local community spiralled into a larger and much more successful organisation – however, local community is still very much at the heart of its operations. In 1940, Mr Scherwinsky took over the business and, in 1959, the company was renamed Lux-Augenoptik by Mr Steinhäuse and, in the same year, it was converted into an HO company. Eberhard Hennes, the father of today's managing director, Steffen Hennes, began his apprenticeship with the company in 1968. The commercial success of LuxAugenoptik developed steadily and the business premises soon became too small, so the company moved to Bernauer Straße 4 in 1988. Eberhard Hennes, the former trainee, took over the HO company together with the optometrist, Lutz Röher. Contact lenses were relatively late in the range, and were only added to the firm’s product line in 1997. In the years that followed, Steffen Hennes gradually familiarised himself with the business operations and so Lutz Rohrer was able to withdraw little by little, finally retiring in 2003. The company continued to develop and, in 2007, a number of modernisations were carried out – retinal checks, eye pressure measurements, and visual field measurements were added as additional optometric examinations. In 2008, Steffen Hennes’ father, Eberhard Hennes celebrated his 40th professional anniversary and, of the 80 years since the company was founded, Mr Hennes had spent exactly half of this time, 40 years, with the company having developed from a one-time trainee to a successful entrepreneur – a real reason to celebrate. In 2014, the c o m p a n y expanded to Hennigsdorf and opened a branch there with Volker Hennig taking over the business. At that time, he had already gained 60 years of ophthalmic experience on site, together with his predecessor. Today, his daughter, optometrist, Simone Hennig capably runs the business. The company continued to expand in the following years and is now also represented with a branch in Bernau. As well as financial interests as a business, the company’s priorities are in the educational space, too, and Lux-Augenoptik supports a range of community endeavours and local clubs through its programme, which has existed for more than 10 years, and is financed from every single pair of glasses sold by the company. At the beginning of 2022, the firm’s specialist flagship shop in Oranienburg was awarded the TOP100 optician award for the fifth time in a row. The firm celebrated by organising a concert together with a brass band. More recently, Lux-Augenoptik celebrated success in the German Business Awards 2022 as it was named Eye Care Specialists of the Year – Brandenburg. This prestigious accolade is testament to the commitment and dedication of the entire team over the many years that the firm has loyally served the local communities in which it operates. Lux-Augenoptik Gmbh & Co. KG was initially founded more than 90 years ago in 1928, at Bernauer Straße 43 in Oranienburg, under the name Harder Optik. What started out as a small optometrist serving the local community spiralled into a larger and much more successful organisation – however, local community is still very much at the heart of its operations. Company: Lux-Augenoptik Gmbh & Co. KG Web Address: www.lux-augenoptik.de Oct22085
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