14. Best Advertising Services CEO 2022: Hadrien Lecca A new species of creative agency, founded in 2019, Humanfish operates with passion and zeal in order to recreate brands and get them to be seen in a new light. We speak to the firm’s CEO, Hadrien Lecca, as he celebrates a prestigious win in the German Business Awards 2022. Self-styled as a ‘brand changer’, Humanfish is an independent creative marketing and advertising group made up of a creative agency, a production company, and a media agency, with two locations in both Paris and Marseille. As an independent French group with a strong culture and values, the 20-strong team at Humanfish puts the collective and creative intelligence of all of its talents at the service of the marketing and communication of the firm’s customers, believing that brands have the power to change society and the people who compose it. “This belief is summed up at the heart of our new mission: ‘Moving brands forward. Move society,’” explains Hadrien Lecca, the dedicated Chief Executive Officer behind the successful brand. “We are not going in circles; we are moving forward. We don't hustle; we evolve. We imagine smarter and better performing campaigns.” The creative ecosystem at Humanfish is organised around three verticals to meet all of its clients’ needs and in order to create business value across the entire chain. Focused on creating brands in line with the world around us, Humanfish aims to bring brands up-to-date to ensure that they can respond more precisely to the aspirations of their targets. “We are this new generation of creatives with a strong culture, insighted by society and the humans who compose it,” Hadrien enthuses. “We are as comfortable in the real world as in the virtual world. We are convinced that the brand has the power to change mentalities. It is our religion!” What makes the firm stand out from its competitors is arguably its passion, which is clearly at Hadrien’s very core and emanating from his person in everything he undertakes, from the hero brands he helps to create to the innovative and inspirational campaigns that form his client’s underlying marketing strategies. Hadrien’s perpetual quest for “the best” ensures that Humanfish distinguishes itself from the crowd by its audacity, its message, the values it embodies, and the courage it demonstrates. “At Humanfish, we are obsessed with bringing out the best in everything we do,” elaborates Hadrien. “An endless quest for strategic and creative accuracy. Constant questioning to transform your brand into a hero brand. We believe the best is in everything we do.” Recently, Hadrien was recognised for his tenacity and dedication to the industry by being named Best Advertising Services CEO in the German Business Awards 2022. Now, as he looks to a bright future, Hadrien is determined to continue pushing the boundaries to takes brands off the traditional path and onto an entirely new creative journey. Contact: Hadrien Lecca Company: Humanfish Web Address: www.humanfish-paris.com Sep22323
RkJQdWJsaXNoZXIy MTQxNTg3MQ==