14. Nov23350 Under the SMARTe Unternehmensentwicklung brand, Christian Wiesner operates as an incredibly experienced consultant in the field of corporate development, remaining acutely aware of the potential and challenges of medium-sized companies across the board. Having successfully adopted the proven SMART (specific, measurable, attractive, realistic, time-related) method of operating, Christian helps his clients in the setting and achieving of realistic goals, as well advising foreign investors and companies seeking to enter the German business market. We catch up with Christian to learn more about the business and how he promotes success even in the most uncertain of times. Christian Wiesner proudly helps medium-sized companies ensure they are working towards future-oriented and sustainable development in their respective areas of operation, achieving this through a careful process of strategizing to define and achieve goals. In the dynamic business world of today, it is vital to plan ahead, and with Christian as a partner, his clients can turn their attention to the prosperous opportunities that tomorrow holds. This service begins at a company’s inception, continuing through its development to succession or the sale of the company, and Christian is proud of the fact that his clients witness growth every year under his wing. At 37 years old, Christian proudly boasts more than 20 years of direct industry experience, having started in the field quite early after discovering a passion for sales and strategy was rooted deeply in his blood. Following on from this, Christian has written a book, “11 Golden Rules for Business Development”, as well as established Smart, a magazine publication focused on tackling the topics and considerations related to developing a small- or medium sized- business. These include recruiting personnel and strengthening brands, among others. Published four times per year, the magazine provides invaluable insight into current industry topics and solutions. Since medium-sized businesses are the backbone of the German economy, they stand for development, progress, and economic health. Münsterland, where the company is based, is representative of Germany as a whole, with the region embodying hard work, sustainability, and engineering prowess, proudly upholding German competency. Having worked and travelled across Germany, Christian has made his mark across marketing agencies of all sizes, always catering to individual customer requirements. Now, as CFO of a medium-sized business himself, Christian uses his garnered insight to sustainably shape entrepreneurial future. This is present throughout his daily work, where Christian attaches tremendous importance to giving personal advice on-site in a faceto-face setting. Not only does this apply to management, but also every employee, affording Christian the best possible opportunity to form an accurate representation of the business and subsequently sharpen its desired image. Clients value this personal commitment above all, and the option for one-to-one support completes the tremendous value that they receive, which can even extend to the temporary assuming of management and a company’s overall responsibility in particularly difficult situations. Management consulting is an area continuously shaped by wider industry, thus making it vital to stay atop of trends and developments. As technology continues to improve and becomes increasingly integrated into daily life, companies are finding themselves facing new challenges. Yet new technology these also affords benefits, with AI being able to be coupled with German engineering in order to develop key industries at a rate that was not previously possible. It is therefore important for Christian to ensure that rest of a company can grow sustainably, and that relevant structures and processes are in place to promote this as far as possible. Looking ahead to what 2024 will bring for the business, Christian tells us, “one of the most exciting things will be the connection between the German economy and the Arab world.” Presently, opportunities in Saudi Arabia are proving interesting for German businesses, not only from a profit standpoint, but also the mutual exchanging and intercultural understanding a partnership of this calibre could bring. A proud member of the BVMW (Federal Association of MediumSized Enterprises), Christian is working in Saudi Arabia to make a collaboration mutually beneficial for both sides. With more than two decades of experience, Christian Wiesner has promoted strategic business consultancy of the highest calibre under the SMARTe Unternehmensentwicklung brand. The all-encompassing approach Christian takes sets him apart from others in this line of work, and adherence to the proven SMART method is sure to continue to breed success for the next two decades and beyond. Contact Details Contact: Christian Wiesner Company: Christian Wiesner - SMARTe Unternehmensentwicklung Web Address: https://www.christian-wiesner.de/ Strategic Business Consultant of the Year 2023: Christian Wiesner
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