German Business Awards 2023

Aug22136 Best Specialist Footwear Retailer 2023 The company schuhplus - Schuhe in Übergrößen, which means plussized shoes, is Europe’s largest mail-order company for plus-sized shoes, and, for more than 20 years, big shoes have been the business’ ultimate passion. Since operations commenced in 2002, schuhplus has experienced continuous growth, developing into the award-winning business it is today thanks to a careful blend of equal parts diversity, expertise, and great service. Based in Germany’s Lower Saxony region, close to Hamburg, schuhplus has an extensive outreach through its online channels and the selling of its products in traditional shops. We catch up with Founders Georg Mahn (48) and Kay Zimmer (49), to learn more about the company’s specialist offerings and the more than twodecades of success they have had within the industry. As Europe’s leading mail-order specialist for plus-sized shoes, it is vital that schuhplus provides customers with an excellent selection, complete with styles that are in no way inferior to those available in regular sizes. The business’ offerings cover shoes in women’s sizes 42-46 and men’s sizes 46-54, and a plethora of awards over the past two decades serve to cement the firm’s legacy as an internationally award-winning provider, both in terms of quantity and quality. This factor is bolstered by more than 35,000 online reviews, giving the company an impressive customer satisfaction rating of 99.28%. Since it was established 21 years ago, schuhplus has undergone continuous development, yet remains wholeheartedly Nov23243 focused on its goal of providing exceptional products and services to those with large shoe sizes. As Georg outlines, it has been a combination of hard work, passion, and the consistent pursuit of the highest customer satisfaction levels that have intertwined to write a unique success story for the company. Today, schuhplus is proud to offer an unrivalled selection of big shoes, and with thousands of styles that range from the freshest trainers to business shoes and outdoor boots, customers can browse the latest fashions and products that are suitable for any occasion. In regard to its loyal customers, schuhplus boasts an average reach of more than 5.3 million people per month across social media platforms, and with its own dedicated business TV and teleshopping capabilities; schuhplus is a company that has adopted a multimedia approach, resulting in a unique ability in the sector to reach customers on a variety of channels. A meticulously developed distribution system is also in place, with this allowing for the business’ products to be simultaneously offered across 15 national and international sales distribution platforms. Starting in the basement of its two founders, the company has come an incredibly long way in the past two decades, and this is ultimately down to a concentration on the niche, and the duo recognising a key gap in the market and the commercial relevance that this could bring. Plus-sized shoes had previously been an untapped area, yet through a combination of e-commerce platforms, brick-and-mortar shops, and clear insight into digitalisation methods, exponential growth and significant brand establishment has been secured. As Kay explains, “thanks to the trust of our customers and the dedicated work of our team, we have been able to continuously develop […] and we are only at the beginning of our wonderful journey.” Not only is schuhplus a leading shoe retailer, but it also possesses a keen desire to drive shoe fashion that is sustainably produced and responsibly distributed. It would be naïve to dismiss these two key areas as having no impact on our planet, and the business thus works exclusively with brand manufacturers who optimise value chains and promote harmony with nature, operating with a high degree of corporate responsibility. To assist in its goal, schuhplus abandoned using plastic as a filling material back in 2013, and stopped using cardboard boxes in 2016, as shipping in recycled paper bags significantly reduced CO2 emissions. Ultimately, schuhplus’ recipe for 20+ years of success is more than just its wide range of products, its detailed knowledge and excellent customer service have been equally paramount to its sustainability and have won it numerous awards over its lifespan. The team supports its customers with a blend of care and expertise and guarantee everybody with plus-sized feet can find the perfect pair of shoes for them. To this end, the company is true to its motto: “Big shoes, great selection, great service”, and has more than earned this award demonstrating its ongoing distinction in the industry. Contact: Georg Mahn & Kay Zimmer Company: schuhplus - Schuhe in Übergrößen - GmbH Web Address: https://www.schuhplus.com/

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