Q4 2022

6. Best Swedish Design House 2022 From Sweden to Japan, Annette Welander’s impressive jewellery collections have made an impact. Indeed, the brand is at the forefront of Sweden’s jewellery industry, and has been featured in internationally renowned publications, such as British Vogue. Whilst the brand has achieved enviable success over the past few years, it craves more – join us as we learn more about the ambitious brand and unveil its future plans! As Sweden’s leading design house Annette Welander AB has an outstanding reputation to uphold. It is perhaps best known for its minimalistic, luxury-infused designs that combine modern technology with traditional Swedish craftmanship. Moreover, its signature – a diamond hidden within every piece – has helped to increase Annette Welander’s international profile. The company, quite simply, embodies opulence, offering refined cuts and understated sculptural elements that utilise sustainable 18k gold and diamonds. The type of gold Annette Welander uses, 18k Swedish red gold, has become integral to the brand’s identity. Exclusively found in Sweden, the treasure-like alloy offers a highly attractive colour which is loved by both men and women and lends a rarity and a nuance to the brand’s designs. Annette Welander is one of the first brands to showcase Swedish red gold on an international scale, and it is this that makes the brand truly unique. However, outside of this rare metal, the brand offers all of its pieces in 18k white, rose, and yellow gold, meaning that there is something available for all tastes. Annette Welander is a champion of its Swedish background; it is a design house that not only produces its designs in Stockholm, but every piece of jewellery has its origins and heritage in Sweden. As such, each product boasts the Town Mark for Stockholm, the crowned head of the patron saint St. Erik, and the Fineness Mark for 18k gold (750) that guarantees the purity of the metal. Evidently, the brand goes the extra mile in order to ensure that its work is of a premium standard, even completing each gold piece with a clear Convention’s Control Mark, which is also known as the Common Control Mark (CCM). Further amplifying its excellence, the brand is devoted to sustainability, echoing Sweden’s ambitious sustainability goals. Sweden is one of the greenest countries on the planet, and as a result, eco-awareness is ingrained within Annette Welander’s DNA. With respect to the natural world, the Annette Welander brand is committed to slow, conscious, made-to-order production, localising its sourcing and manufacturing to leave a minimal footprint. It is with this in mind that the brand utilises sustainably-sourced metals and diamonds, ethical distributors, and green logistics. It is, therefore, unsurprising that the luxury brand has been featured in some of the world’s most prestigious fashion magazines, with publications including British Vogue, Wallpaper, and Elle, to name a few. This is something that Annette Welander takes great pride in, as what was once a small Swedish brand has blossomed into an international powerhouse, and more importantly, into a figurehead for Swedish-made jewellery. Its presence on the international stage can only be attributed to the aforementioned elements and the devotion of the brand’s hardworking team. Keen to continue spreading Swedish ingenuity across the globe, Annette Welander plans to continue collaborating internationally with like-minded retailers that share its values. There is a particular desire to work in tandem with more innovative concept stores and galleries, such as the renowned Tayloe Piggott Jewelry Gallery in the USA; London, England’s leading Scandinavian and Japanese concept store Pantechnicon; and the luxury fashion retailer, SSENSE, in Montreal. In addition, the brand is gearing up for the launch of its new collection, Ondulation, which stars sustainably sourced, glistening pink diamonds from the Argyle Mine in Australia. Wrapped in glamorous rose gold, the pink diamonds are some of the rarest in the world as the mine closed in 2020, which means that the Ondulation collection will be in great demand from the second it launches. Comprised of earrings, rings, and a bracelet, the collection takes its influences from 20th Century Scandinavian architecture, resulting in both structural and aesthetic pieces. Of course, in true Annette Welander style, each item will include the trademark hidden diamond! Company: Annette Welander AB Website: www.annettewelander.com Email: [email protected] Aug22096