Scandinavian Business Awards 2022

38 EU BUSINESS NEWS / Scandinavian Business Awards 2022 , May22653 Hunting for good service and high-quality products from innovative thinkers is a constant adventure, but we don’t have to look too far for those in the hair care industry. Trontveit ApS is the winner of the Best Hair Care Products Distributor in Europe for another year running and, here, we catch up with it to get a good look at what it is continuously doing – and what is new. Founded in 2010, by a former hairdresser and located in Denmark, Trontveit focuses on designing and generating innovative hair products for an international market. The company is named for Thomas Trontveit Jensen, who created the company and both brands (ATTITUDE by Trontveit and Pure ATTITUDE). It remains focused on crafting cosmetics with 100% natural ingredients. Trontveit’s products maintain a ‘green profile’ that has them accepted by the most ecofriendly salons and customers. Processed by modern machines and researched by many cosmetics & dermatologist specialists, it is the perfect mix of the scientific and the scenic. Both brands use green ingredients, which are accepted by eco-friendly salons everywhere. Its current portfolio contains an innovative styling line, vegan haircare Pure ATTITUDE, a complete colour system with Plex technology, innovative machines and exceptional tools for professional salons. As the company has expanded, it outgrew its previous headquarters. Trontveit’s new headquarters is host to many new facilities; an office, production site, stock, showroom, and a salon for showcasing and courses. As the growth of Trontveit continues, its team has been expanded by two new employees – a content creator/social media manager and a marketing manager. Its mission is still to craft fresh and unprecedented products that will inevitably change the global market while maintaining and forming relationships with its customers. It constantly brings new products and concepts to the market and, since receiving the award last year, it has launched two new products: Pure ATTITUDE Detox Shampoo and PURE Miracle ATTITUDE – Leave in Treatment. Expanding beyond products for haircare, Trontveit is preparing to launch an allnew skincare line, Pure Skin ATTITUDE. Consisting of five products: an anti-age face cream, anti-ageing eye serum, a foam cleanser, a balancing face mist, and self-tanning drops, it is a luxurious skincare line with rich and nurturing ingredients. Leveraging its in-depth knowledge of its customers, the industry, and the products within, Pure Skin ATTITUDE is set to be a truly great line of products. In the last year, it has succeeded in opening a market in Greece and made it possible for customers in Greece to buy its brands. Also, as the COVID-19 pandemic restrictions were lessened, it has been able to take 26 of its customers to Alanya for an all-inclusive educational trip. Trontveit is happy to be almost back to normal and see its customers in person. Additionally, the Cosmoprof Worldwide Bologna (one of the planet's most important beauty trade shows) acknowledged it. Trontveit running a stand at the event from the 29th of April to the 2nd of May 2022. This was one of its hopes for the future in previous years, and it is thanks to the team’s hard work and its incredible products that this occurred at all. Allowing Trontveit to strut its stuff on a larger stage, connecting with customers new and old. It does all of this whilst nourishing its relationships with its customers, lining itself up to win the Best Hair Care Products Distributor in Europe once again and further blessing the industry with its innovative, all-natural and highly effective products. So, once again, congratulations, Trontveit. Contact: Thomas Trontveit Jensen Company: Trontveit ApS Web Address: Best Hair Care Products Distributor – Europe