30 EU BUSINESS NEWS / Scandinavian Business Awards 2022 , Jun22578 Freedom, nature, and self-expression are all themes that are heavily featured in Jimmy Kamhieh Loutfi’s work. The Louis Abel jewellery collection amplifies these ideas, turning them into glamorous pieces that express a sense of opulence and understated elegance. Nature and the arts have been entwined throughout history. Be it David Hockney’s colourful landscapes or the raging storm in Shakespeare’s King Lear, nature has provided a source for inspiration, infusing itself within the visual, the literary, and performance arts. Moreover, nature boasts a strong presence within fashion, including the collections of Louis Abel, the luxurious Swedish jewellery brand. The brand’s founder and designer Jimmy Kamhieh Loutfi has a background in mechanical engineering, designing systems & technical components for the heavy industry in various sectors. The strict approach to design in that field, limited by rules and regulations was a way that never resonated fully with him. Driven by exploring the contrasts of his technical background with a curiosity for organic design, the brand Louis Abel was born. The Sweden-based brand guarantees quality. The Louis Abel collection is comprised of premium materials that undergo a largely local production process. The focus upon keeping the chain within Sweden has enabled Louis Abel to be experimental in its approach; creating unique, and eye-catching pieces that lie on the cutting edge of fashion. For example, the Mother Earth collection is comprised of minimalistic pieces that invoke a sense of grounding and freedom – they possess a connection to the wider world. They are shaped in a way that mirrors several elements found within nature: nuggets of gold, outer space and sinuous curves. The brands audience has been cultivated organically thanks to its devotion to quality and client-centricity. Over the years the jewellery pieces have grown popular with celebrities, including Margot Robbie and Elsa Hosk among others. Louis Abel strives to build long-lasting relationships with its clients, forging them on effective communication, creativity, and innovation. As Louis Abel owns and maintains its entire production in-house, it possesses a prompt and responsive value chain and can adapt to its customers wishes and needs. Henceforth, in the future, Louis Abel plans to continue exploring the idea of freedom in the upcoming design collections . It will continue to look into new product segments, explore collaboration opportunities, and discover new markets. Additionally, the company has an abundance of plans in the works; Louis Abel and its new partners are gearing up for expansion and it has product launches in the pipeline that will sharpen its market position. Contact: Jimmy Kamhieh Loutfi Company: Louis Abel AB Web Address: https://www.louis-abel.com/ Best Nature Inspired Jewellery Collection - Sweden
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