Portuguese Business Awards 2026

Engenho Novo da Madeira transforms sugarcane into Agricole Rum under the William Hinton brand. Founded in 2006 by a descendant of the Hinton family, the company inherited a century-old column still that remains at the heart of its rum production. Today, William Hinton is a reference in the spirits industry, present in more than 20 international markets. Authenticity, innovation, transparency, and experience define the brand’s identity and values.