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Portuguese Business Awards 2026

Up Connections

Most Innovative Fan Engagement Platform 2026

Sports Technology Innovation Excellence Award 2026

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About Up Connections

Up Connections is a Portuguese startup transforming live event experiences. Our white‑label platform syncs thousands of smartphones into a unified spectacle, creating unforgettable moments, new monetization opportunities, and deeper connections between brands, artists, and fans. We aim to become the global event‑engagement platform. “We connect emotions. We create memories”.

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Awarding Excellence Since 2017

We are proud to recognise an assortment of businesses, as each of our esteemed winners contribute to Europe's shifting corporate landscape in their own unique and innovative way.

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Contact Us

Talk to our dedicated and professional Nominations Team for answers to any award-based questions you may have.

About The Award

The Portuguese Business Awards is an awards programme created to recognise excellence, innovation, and leadership across Portugal’s diverse and evolving business landscape.

Discover Our Other Brands

Uncover our other brands, created and hosted by parent company AI Global Media, each with its own unique identity and specialised area of expertise. Our brands span a wide range of regions and sectors, covering business practice, technology, lifestyle, and more on a global scale. All of our brands reflect our commitment to diversity and innovation in content creation.