European Enterprise Awards 2025

<p>HANA Outdoors is a French brand specializing in high-quality, accessible equipment for water sports and outdoor leisure. Based in France and operated by the company DSD France, the brand draws its name and inspiration from the famous &#8220;Road to Hana&#8221; on the island of Maui, Hawaii—a location synonymous with adventure and natural beauty.</p> <p>The brand’s mission is to offer &#8220;quality at the best price,&#8221; focusing on democratizing water sports with aesthetically pleasing but affordable gear.</p>