Businesses focus on engaging diverse talent, survey reveals

Employers are taking active steps to improve candidate and staff engagement with individuals from specific groups in an effort to overcome ongoing skills shortages. That is according to a survey of 1,500 UK-based hiring managers by international talent acquisition and managed workforce solutions provider, Guidant Global.

Image

Employers are taking active steps to improve candidate and staff engagement with individuals from specific groups in an effort to overcome ongoing skills shortages. That is according to a survey of 1,500 UK-based hiring managers by international talent acquisition and managed workforce solutions provider, Guidant Global.

When quizzed on which demographics they are prioritising, 18% of respondents said they are focusing on emerging talent to boost future pipelines while 17% said they are directing resources into engaging female talent. A further 13% of hiring managers indicated that they are taking steps to tap into disabled talent pools while both BAME individuals and those returning from a career break were top targets for 12% of those surveyed.

Other groups which hiring managers are actively seeking to engage include: individuals with a criminal record; those from lower socioeconomic groups; LGBT talent; and older workers, which were targeted by 8%, 7%, 6% and 4% of employers respectively.

The news comes as 78% of all respondents admit they are currently finding it difficult to access the quality and volume of talent their businesses need to thrive, with 16% of hiring managers viewing tapping into underutilised talent pools as their ‘greatest opportunity’ from a talent management perspective.

Commenting on the findings, Simon Blockley, Managing Director, EMEA, at Guidant Global, said: “With almost four in five hiring managers indicating that they struggle to source the skills they need to thrive, it is unsurprising that organisations are increasingly exploring wider and deeper talent pools. However, in order to effectively engage specific demographics, organisations must implement communications strategies which resonate with their intended audiences. The employers that we work with are enjoying success in this area through revaluating not only the messages that they are sharing, but also the mediums through which they are communicated. It is now universally recognised that diversity of thought breeds innovation, and by tailoring employer of choice messages to specific groups, forward-thinking organisations are unlocking the potential of diverse talent.”

2

You Might Also Like

COVID-19’s Impact on Tech Companies: The Good and Bad

The expansive tech field weathered the COVID-19 pandemic better than most. Public health measures changed worldwide workspaces, resulting in more reliance on technology. COVID-19’s impact on tech companies includes a few good and bad effects that ...

8th January 2021 · 3 min read
EU Business News Names the Winners of the German CEO Excellence Awards 2025

United Kingdom, 2025 – EU Business News Magazine applauds the success of this year’s winners within the German CEO Excellence Awards.

1st April 2025 · 3 min read
Poland is the Emerging Tech Hub of Europe, Says STX Next

In recent years, Poland has surfaced as a leading location for technology investment, start-ups and entrepreneurial talent in Europe. This is according to Maciej Dziergwa, CEO of Europe’s largest Python software development company, STX Next. Dzie...

4th October 2022 · 4 min read