6 Common Link Building Mistakes to Avoid

Illistration of a computer screen linkning to websites

If you are a new website owner in the UK, you might be looking for marketing strategies and techniques like link building to rank better. With over 1.5 billion websites on the internet today, you want to make sure your website stands out.

Link building can help you secure a higher rank on search engine results, improve customer loyalty, and get traffic from your social media channels. This marketing technique might be a key to promoting your website, but many are making numerous mistakes when applying it.

Read on to learn which mistakes are stopping your website from ranking better.


1. Getting links from unreliable SEO services

Hiring SEO agencies to provide links is an excellent strategy to improve your website ranking. However, choosing the wrong agency will waste your money and time, or worse, it can negatively affect your rank in search engine results.

So, make sure to choose SEO services that provide excellent results. Experienced companies like ocere.com offer effective link building that can improve your rating. They provide good quality links of authority and relevant sites to increase traffic to your website.


2. Building links to low-quality content

Another common mistake when link building is backlinking authority sites to a thin, low-quality article. You should not only focus on finding authority and relevant sites in link building. Remember that you also need to focus on creating content worthy of those backlinks.

For instance, if your website is intended for the nearly 400 million internet users in European countries, create informative, clear, actionable, and helpful content for them. Creating high-quality content is the initial step to getting backlinks.


3. Repetitively linking to the same web page

A landing page can help drive more traffic to your site. But don’t limit your creativity.

In link building, your goal is to improve the search engine’s EAT or expertise, authority, and trust. So, try mixing things up. It might be helpful to link out informative blog entries, author biographies, and underutilised sites. For example, link out to a blog in your website that tackles the best places in European countries to live in to related content.


4. Building irrelevant links

Never build backlinks to a web page with content far from your site. This link building mistake can negatively affect your website’s search engine ranking. For instance, if you have a website based on cryptocurrency mining, don’t build a backlink to a health and beauty site. Otherwise, users will return to the previous site or exit the page.

So, make sure you are creating backlinks to sites with the same niche as you. Relevance is vital to get traffic to your website.


5. Ignoring no-follow links

No-follow links are links that do not pass PageRank. They are links with a rel=”nofollow” HTML tag, making search engines ignore them. But when link building, it is a mistake to leave them out of your strategy. Applying no-follow links to your website can improve your rating by adding diversity to your website links.


6. Utilising the same outreach email that you found online

It would be embarrassing if people find out you’re using the same template other link builders and bloggers are using. Sending an email outreach with a template you just copied online strips you of credibility. People are more likely to be your customer if you provide them with a more personalised experience.



In link building, creating unnatural, irrelevant, and low-quality backlinks is only a waste of time. What’s worse is that they can get your site penalised. Now that you’re aware of the common link building mistakes, reassess your strategies for improvement.

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