7 Statistics That Show Why Your Brand Should Seriously Consider Video Marketing

Video editing software on a desktop computer

If video isn’t a huge part of your marketing strategy in 2022, your brand has a first-class ticket to failure. Yes, we’re cutting straight to the chase. What used to be a nice-to-have is now a must-have, with millions of businesses seeing its value and incorporating this feature into their marketing to increase their chances of success. If you’re not doing it, we can almost guarantee that your competitors are…

In fact, a whopping 60% of businesses use video as a marketing tool. Intrigued? Well, stick around, because we’ve got 7 more statistics that show why your brand should seriously consider video marketing.


78% of people watch online videos every week

A video is a form of entertainment that can be found on websites, apps, social media platforms, and more, so it’s no wonder why a staggering 78% of people watch them online – every single week. These people are more than likely your prospective clients or customers, so why not put your business in front of them in the form of a video?


54% of people want to see more video content from marketers

This particular statistic proves that the demand for video is there! Over half of your prospective clients and customers actually want to see more video content from you, so why would you deny them that?


Video marketers get 66% more qualified leads per year

This statistic shouldn’t even need elaboration… The core purpose of marketing is to generate strong leads which you can then turn into sales. Brands that are utilising videos get 66% more qualified leads per year. Do you want 66% more qualified leads per year?


73% of marketers say webinars are the best way to generate quality leads

Don’t underestimate the power of a webinar! Presentations, workshops, or lectures that are held via online video are very desirable; the target audience doesn’t need to leave the comfort of their own home – or spend money travelling – to find out what you’ve got to say. If done correctly, driving customer engagement with webinars is a breeze, and your brand could be one of the 73% who insist it’s the best way to generate quality leads.


Video posts on social media get 48% more views

If you’re already using social media to your business’s advantage, now is the time to up your game and start posting videos. Why? Because video posts on social media get 48% more views! We know you’ve got some fantastic things to say, so start saying them in a way that people engage with.


80% of marketers create videos that are 3 minutes or less

Are you worried that incorporating video into your marketing strategy will take up too much time? Don’t worry, nobody is asking you to create a feature-length movie! In fact, the majority of marketers create videos that are only 3 minutes or less – and they’re the ones who experience the most success.


Emails with videos in them improve the click-through-rate by 300%

If you’re sick and tired of your e-shots consistently flunking, we have the solution for you… By embracing the power of videos in your email marketing, you could see your CTR improve by a colossal 300%!

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