Green credentials: more important than price
The study confirms Europeans are environmentally conscious around cars. 24% of French and German respondents, 23% of British and 30% of Italians felt that the most important characteristic of the car of the future is its environmental impact. This issue is even more important for younger generations: UK respondents aged between 18 and 24 rated eco-friendliness almost as important as safety, with 32% of respondents aged 18-24 listing environmental impact and 33% safety as the most important features of the car of the future.
“The survey shows that while being eco-friendly is important for young people in particular, it is even more so for non-car owners (34% versus 22% among car owners). This shows that the type of change we are hoping for in cars is not only a matter for drivers, but is part of a wider social shift”, according to Sébastien Brame’s analysis.
In-car comfort: just a dream?
While only 6% of UK respondents, compared with 12% in Italy, say their car should be as comfortable as their home, 13% UK respondents say a car interior should adapt to a driver’s needs. British people also appear to be neutral about feeling at home in their cars (53%) contrasting with France, where 44% enthusiastically welcome the idea of being able to feel at home in a car. Communication is a more important factor in the UK with 29% of respondents saying this was a major feature of the car of the future, compared with 15% respondents in France.
“The comfort offered to passengers should be an increasingly important factor for future generations. Society is looking for comfort and personalised experiences, and that evolution in people’s requirements, together with technological advances, will lead to the development of a new kind of car interior. The car is more than 100 years old! The interior of the future will therefore require time to take shape. But it will take more than an approach focused only on the seating, for example: comfort will be smart too, the cockpit becoming the thinking organ that manages and optimises the user’s experience of the car to the smallest details.” Sébastien Brame predicts.
Car-sharing, a minority activity
Car-sharing is a concept often associated with ideas about the car of the future, and yet despite a lot of press coverage, it remains a minority activity in the UK and the other countries surveyed. Just 4% of UK respondents rate it among the top three most important characteristics of the car of the future, although in London this climbs to 7% of respondents.

