No matter what you’re selling, a successful business needs a great marketing strategy. Whether it’s commercial Ford vehicles or a fancy guest house in Blackpool, marketing is key to getting going and continuing to grow. In this article, we’ll explore some of the fundamental marketing routers your business can take advantage of.
Outdoor banners
If you’ve got the space outside your
Influencing on social media
The best part
One method to get people engaging with you on social media is to run competitions. Clothing retailers QUIZ conducted a ‘12 Days of
Tried and tested leaflets
For start-up businesses, leafletting is a great choice as it is very cheap. Leaflet distribution, according to research, is a much more memorable form of advertising, with nine out of 10 people remembering door-drop mail they’ve received. This form of marketing can send your customers the message you’re intending to get across from as little as 5p per household. It also enables you to get customers engaging with your business.
Don’t get carried away with your leaflet design. By keeping your design simple, including your business’s name, logo, telephone number, email address and the service(s) you are offering, potential customers or clients are more likely to keep a hold of your leaflet, thus meaning they’ll always have a hard copy on hand.
Like with social media, a great way to encourage engagement is to offer a coupon or discount with your leaflet.
Take it on the road
We’ve all seen vans and trucks with company names and logos printed on the side. This is because it can turn your transport into an all-year-round marketing machine. Even if you’re parked up, members of the public can still engage with your brand. It doesn’t matter how big the company is either, as all sizes can benefit from this, although for smaller businesses this would be a relatively cheap way to get their brand or product noticed every day.
It isn’t as expensive as you might think either. According to the Outdoor Advertising Association, using a vehicle wrap is the cheapest cost-per-impressions of any main form of advertising. Naturally, a television advert is most expensive, with costs of close to £40 per thousand impressions during primetime. Radio is cheaper, but can still cost in the region of £10 per thousand impressions for a
These aren’t all the ways you can market your business, of course. Realistically it all comes down to your budget, but you certainly shouldn’t scrimp on how much you set aside as its worth could be crucial to your business succeeding and growing. The above options should definitely help with your quest if you deliver it correctly.
