B2B eCommerce platforms can be a significant asset to any B2B company. They help simplify product management, inventory tracking, and accounting operations. Many factors go into making that decision when you’re trying to determine which platform to use. It would help if you had something that would support your business as it grows while being easy to use for clients and employees. But what exactly makes one brand of B2B eCommerce software better than another? Keep reading to learn more.
What Is B2B eCommerce and Why Does It Matter?
B2B eCommerce is the sale of goods and services between businesses, online.
B2B eCommerce platforms provide the tools to build and manage your online store, from the creation of products to their listing on third-party marketplaces like Amazon.
These platforms are designed for B2B sales, not B2C (businesses selling to consumers). They also allow you to differentiate yourself from competitors by offering a unique experience with personalised service—all while boosting your bottom line.
A Closer Look at the Top B2B eCommerce Platforms
As you’ve read, there are many B2B eCommerce platforms to choose from. With so many options, how do you know which one is right for your business? The answer lies in understanding the problems that each platform solves and how they do it.
The first step in choosing the right platform is understanding the problem that needs solving. For example, do your customers want a mobile-friendly shopping experience? Or do they want a secure payment system? Understanding these problems will help narrow your search when it comes time to decide.
Once you’ve identified what problem(s) need solving, it’s time to research solutions. There are multiple ways of doing this: Talking with friends who work in eCommerce or even doing some initial test runs by building an online store using different platforms on Shopify’s website yourself (a great idea if you’re unfamiliar with code). This will give you insight into what works best for others and whether those solutions would also be effective for your business.
Shopify Plus is a B2B eCommerce platform that helps you manage customer relationships. It’s designed for businesses that need to scale quickly and often, like retailers who sell on multiple channels. Shopify Plus offers features like:
A single dashboard where you can manage all of your stores at once.
Customizable payment processing options.
Advanced reporting tools, including sales data and product performance statistics.
BigCommerce Enterprise is a cloud-based eCommerce platform that allows you to create a professional-looking store quickly and easily. You can choose from over 100 customizable themes and thousands of products to sell, while BigCommerce’s experienced team offers practical training, support, and guidance as you grow.
BigCommerce is suitable for large businesses, small businesses, or start ups who want an affordable solution with all the features they need (and then some).
Adobe Commerce (formerly Adobe Echo) is a cloud-based eCommerce platform that helps companies sell online, on social media, and in mobile apps. It’s designed for B2B and B2C businesses and small and medium-sized enterprises (SMEs).
Adobe Commerce offers everything you need to create an online store, including free stock images and videos; analytics tools; a marketplace where third parties can sell products on your site; the ability to add social sharing buttons to product pages; customisable templates; built-in payment processing options; integrations with other creative applications like Photoshop CC or Illustrator CC via Creative Cloud membership plans.
Shopware is a German eCommerce platform that offers a wide range of features and capabilities. It can be used by businesses of all sizes, from small online stores to enterprise-level eCommerce solutions. The platform’s user interface and usability are excellent, making it easy to use even for those with little knowledge of web development. Shopware is not free but has affordable plans starting at $28.19 per month (with the first two months free).
OroCommerce is a cloud-based eCommerce platform for B2B businesses. OroCommerce has many features and plugins to help you run your business. It is easy to set up, use, and maintain. It can be used by any company, from small to large enterprises.
OroCommerce has a lot of features that make it easy to run your business:
- You can track sales and inventory in real time, so you always know what’s happening with your products at any given time.
- OroCommerce even includes an order management system that lets you manage customer accounts in one place where all information about who ordered what product is stored (including payment history).
- This makes it easier for customers who already bought something from one website before visiting another later—all those details are available in one place.
SAP Hybris Commerce Cloud
SAP Hybris Commerce Cloud is a cloud-based eCommerce platform that provides B2B retailers with an integrated solution to manage their web stores, marketplaces, and mobile commerce activities.
SAP Hybris Commerce Cloud enables retailers to deliver a seamless experience across all channels, including the desktop and mobile web, while supporting native Apps and custom integrations with existing POS systems. The integration capabilities of SAP Hybris Commerce Cloud allow businesses to connect their internal ERP systems with external partners such as fulfillment centres, logistics providers, or payment service providers (PSPs).
Insite Software is a digital commerce platform that helps businesses create, manage, and grow online stores. Insite Software has been around since 2000, based in the Netherlands. The company provides eCommerce solutions for small to medium-sized businesses selling physical goods.
Insite’s Merchant platform allows users to easily create and manage inventory, product listings, promotional campaigns, and more. Users can also monitor sales activity through Insite’s analytics dashboard, which provides valuable information about how customers find products on your site and how much they spend when they do so—allowing you to make changes accordingly.
Tomato is a B2B eCommerce platform that was built for the needs of small and medium-sized businesses. It’s built on the Laravel framework, a popular PHP framework used by many developers today. According to their website, “Tomato allows you to create a customized online store with an easy-to-use interface.” It’s also compatible with multiple payment gateways like Stripe, PayPal, and more.
You may want a specialised platform if you’re doing a lot of B2B eCommerce.
You may want a specialized platform if you’re doing a lot of B2B eCommerce.
The most popular platforms are Shopify, BigCommerce, and WooCommerce. They are all different and can be customised according to your needs.
BigCommerce offers excellent flexibility with its many add-ons. Still, it has one of the steepest learning curves for beginners because it has many options available on its platform. Also, if your business proliferates or becomes very large over time, this could become an issue since BigCommerce’s support is limited compared to some other platforms (which offer 24/7 support).
B2B eCommerce is a growing part of the business world. For many companies, it’s essential to their success. We hope our list has given you some ideas if you’re interested in this space but don’t know where to start. There are plenty of great options, so don’t hesitate to research and find which one works best for your needs.