What has now become the most powerful tool for businesses to advertise their products and services, social media dominates many of our daily lives. This makes it the perfect vessel for delivering marketing materials to customers as well as attracting new audiences to a business that may have never learned about that business otherwise. New EU laws are starting to tackle social media problems, helping regulate the industry. Social media is utilised by small and large businesses alike and can have a direct impact on sales as well as customer services. It’s common, then, for businesses to search for ways to improve their social media marketing efforts, and to help you keep ahead of the game. We’ve listed a few quick and simple tips to follow.
Focus On The Right Platforms
There are a number of different social media platforms out there in use today, and this varies not only by demographics but geographic location too. Certain countries, for example, hardly use some social media platforms, whereas some may make use of all that is available. Across the EU, Facebook is the most popular, with over 457 million users in the EU region. It’s also worth noting that certain demographics will either solely use one specific social media platform, yet many people will dabble in most of the platforms available to some extent. Either way, you should figure out who your primary audience is and put most of your focus on the platforms that they will be using. For example, if your target audience is Gen Z, it’s worth noting that over 60% of Generation Z use Instagram and YouTube daily, so these platforms would be your focus.
Keep An Eye On Your Competition
Improving your social media marketing can also be done by keeping an eye on what your competitors are doing to engage with customers. Successful campaign tactics can be utilised by your own business to drum up similar interest in your audience but, be wary not to copy your competitors’ tactics. Instead, take inspiration from other successful social media marketing campaigns and adapt it to suit your business, as well as put a unique spin on it so it doesn’t appear similar. This is the same for other aspects of your business, as keeping up with competitors should be a common goal for all business owners. It will be in your best interest to look across the EU to find out how your European competition is doing. This will be relevant for businesses operating across the EU, as well as just nationally. Learn from the success and failures across the EU, and your business will be able to improve its marketing efforts.
Make Use Of Analytics
Hiring a talented data analytics specialist, or seeking training via a data analysis for management course, will help you use insightful data gathered. Having someone trained in data analytics within your team, whether a current manager, a new hire, or even yourself, will help you understand critically important information to better steer your social media marketing towards success. There are many analytical tools available across the EU that could benefit your business. However, you should ensure that you follow EU regulation regarding GDPR. You must only use data the right way and seek the proper permission. Analytics can help you to spot any unexpected changes within your audience as to what they want from your products or services, allowing you to act quickly to change things for the better.
Utilise Helpful Software
The speed at which social media content is turned out today is faster than ever before, and this means it continues to get more difficult to stand out from the crowd. It’s important to post regularly and at the right times to maximise the visibility of those posts, and a skilled social media marketer will understand this. Automation software such as scheduling software like Hootsuite will help your team to plan out their content in advance and ensure that things are posted on time. Large and small businesses alike within the EU use these useful tools. This frees up a lot of their time to focus on other critical aspects of their work, such as engaging with customers.