German Business Awards 2025

As Easy As That/ AEATsustain GmbH

As Easy As That/ AEATsustain GmbH is one of the 2025 winners of German Business Awards at EU Business News.

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About As Easy As That/ AEATsustain GmbH

Leading Pioneer in Sustainable Household Care 2025

<p>as Easy as That is a sustainable start-up from Wiesbaden, Germany, offering concentrated, plastic-free detergents, cleaners, and dishwasher tabs — including the world’s smallest. All products are developed by founder Katrin Steinbach, a chemical engineer, and produced locally. The brand stands for smart, minimalist solutions that reduce CO₂ emissions, chemicals, and packaging waste in everyday household routines.</p>
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