Best Community-Led Tourism Initiative 2024 – West of Ireland
<p>Since 2013, Mayo North Tourism has promoted Ballina and North Mayo in Ireland, as a premier year-round holiday destination. Through strategic collaboration, we showcase our region&#8217;s stunning landscapes, rich culture, and heritage, fostering sustainable tourism that benefits both visitors and locals. Our innovative marketing, including the successful “People and Places of North Mayo” video series and strong social media presence, has driven significant growth and global interest in this unique area. By partnering with content creators and leveraging online promotions, we&#8217;ve positioned North Mayo as a must-visit destination along the Wild Atlantic Way.</p>