European CEO of the Year Awards 2025

Purply

Purply is one of the 2025 winners of European CEO of the Year Awards at EU Business News.

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About Purply

Fashion Industry Innovator of the Year 2025 (Nordics): Outi Lotti
Award for Excellence in Data-Driven Sustainability Solutions 2025

<p>Outi Lotti, CEO of Purply, drives innovation at the intersection of fashion, sustainability, and data. Under her leadership, Purply empowers Nordic premium fashion brands and retailers with real-time Market Intelligence, enabling smarter, data-driven decisions that reduce waste, optimize sales and promote sustainable growth.</p>
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